At a time when new skincare brands seemed to reach max-infiltration, the beauty industry also reached a peak in prices. Enter Italic Beauty. Our new line is here to make high-grade beauty solutions more affordable.
We asked. You said, “skincare.”
A revolution has been brewing for quite some time now. Big-name brands have been a part of it. Science has been part of it. Your social feed has been a part of it. And now we’re excited to completely overhaul it—bringing to you the benefits of premium skincare at accessible prices.
We should say, we’ve been excited about doing this for two years!
“Our customers have been asking for beauty for a long time,” says Italic’s Beauty Expert Kristin Liang. “Building it to fruition took us two years because we were hyper-focused on getting it right and partnering with industry-leading labs. After rounds and rounds of iterations, we finally perfected the formulas.”
The revolution at hand (and face) is a democratization of science-led skincare. Contemporary retailers and DTC brands alike have successfully created high-end ingredients and formulations, offering serums, creams, and pure, single-ingredient products that all take a scientific approach to skincare.
However, while entering this new exciting space, we learned something striking: there are only a handful of raw-material companies that beauty brands commonly use. For the most part, the ingredients are all coming from the same places.
And there’s a major discrepancy between how much those raw-material bases actually cost and how they’re priced.
“Traditional beauty brands have a 90% markup between the actual cost to make the product and the retail cost,” says Liang. “That means if a brand is selling something for $50, it probably cost $5 or less to make. We ignore the beauty industry standard markup to give our customers the best value."
After years of thoughtful development, we’re so excited to finally launch a skincare line. (We’ve owed you one!)
Here’s what's in it...
Our Peptide Renewal Serum was developed to reduce the appearance of fine lines and wrinkles, a formulation that, back in the day, would have been called “anti age”. We prefer to think of it as a superfood for the skin.
Our Hydrolized Hyaluronic Acid Serum was born to become your ultimate holy grail of hydration. It’s suitable for skincare beginners and veterans alike, and plays well with most other skincare. What a warrior!
Caviar. We went with caviar. No matter your moisturizing routine, you want something that both absorbs and retains. For that reason we decided to specially formulate our moisturizers with Marine Caviar (because you're worth it). Marine Caviar is extracted from the caviar of sturgeons which helps provide long-lasting moisture. "(It) contains amino acids that keep skin hydrated, fatty acids that help prevent transepidermal water loss, and vitamin A to encourage cell turnover,” says Liang. “Overall, Marine Caviar nourishes and moisturizes skin.”
This daily moisturizer has a creamy texture with the most beautiful slip. (Slip is how us product developers describe the way a formula glides onto skin with little to no friction). Get the most natural glow without looking oily.
This night cream is like the day cream, only more hydrating, which is better for nighttime. We recommend adding a little extra under your eyes at night, waiting 10-15 minutes and wiping off any excess. It’s like a quick, nourishing eye mask.
Our Amazonian White Mud Clay Mask was developed to be incredibly soothing and to prevent irritation. (We’ve found other clay masks pull on skin and feel uncomfortable when they dry). “I love this formula because its creamy texture makes it suitable for both dry and oily skin,” says Liang.
While each product in the Italic Beauty line is effective on its own, we encourage you to mix and match to find your perfect routine.
“Definitely layer the Peptide Renewal Serum and Hydrolized Hyaluronic Acid Serum together,” says Liang. “This will only maximize the results!” She also recommends locking in the lightweight serums with a Marine Caviar moisturizer for added moisture.
We can’t wait for you to dive in! And as always, be sure to let us know what you think.